X-Rite's Pantone colors Procter & Gamble brands in the cloud
With color so critically tied to brand equity, maintaining color consistency on product packaging is essential for brand recognition and ensuring consumer confidence and satisfaction. It is also a challenge for global corporations and suppliers.
Phil Duncan, global design officer at P&G, said the implementation of PantoneLIVE would save the company time and money.
P&G is the company behind consumer brands such as Gillette, Tide and Pampers.
"PantoneLIVE is an excellent solution for simplifying how we access digital color palettes for design, proofing and print,” Duncan said. “When fully implemented, the productivity benefits will be significant — both internally for P&G and for our suppliers.”
P&G now has the ability to upload proprietary color palettes onto PantoneLIVE's secure, cloud-based portal, which suppliers can instantly access from around the world.
This centralized color-communication process helps minimize color revisions and reduce approval times, creating go-to-market efficiencies and, ultimately, lower development costs.
"With supply chains located around the world, it is extremely difficult for large corporations to maintain universal color consistency," said Sonia Megert, vice president of the Pantone Digital Business unit at X-Rite/Pantone, which is based in West Michigan. "The PantoneLIVE system is ideal for an innovative, global corporation like P&G, because it provides a centralized online repository for managing, controlling and accessing official brand color criteria."
Focus on "target accounts"
PantoneLIVE was first introduced last spring and is a broad set of products and services related to communicating color precisely and efficiently.
“(It) has been adopted in some fashion by dozens of organizations in the supply of packaging development and production for regional and global brand owners,” said Iain Pike, market director for Pantone Digital. “These implementations cover areas of package design, pre-media, printing, proofing and ink supply.
“We have not launched PantoneLIVE broadly, choosing instead to focus on a set of strategic target accounts, like P&G, along with their packaging design and development supply chains," he said.
“PantoneLIVE supplements can, in some cases, replace the distribution of physical, printed color-communication materials with descriptive digital color data that carries a PantoneLIVE identity," Pike said. "The use of digital standards requires several key changes compared to the use of color chips, cards and samples; however, these digital processes also carry efficiencies, security and precision not possible with their analog counterparts.”