- change ups
Saint Mary’s Health Care now Mercy Health Saint Mary’s
New regional brand has been launched for Trinity Health properties in West Michigan.
A new sign has been unveiled on the second largest hospital in Greater Grand Rapids: Saint Mary’s Health Care is now Mercy Health Saint Mary’s.
Unveiling of the new sign was followed by executive speeches last week and is in concert with a major advertising campaign now underway. The organization described it as a brand launch for the “newly formed” regional health care system now called Mercy Health.
According to a news release, the name “reflects a new partnership between Saint Mary's Health Care in Grand Rapids and Mercy Health Partners, now Mercy Health Muskegon, both of which are owned by Livonia, Mich.-based Trinity Health. The new system was created to offer greater access to services across West Michigan and the lakeshore, along with better communication with patients and health care providers, and easier access to specialists in the region.”
The Mercy Health name will now be used at each location, including hospitals, outpatient clinics and physician network locations that serve West Michigan. Besides the main hospital downtown, that includes: Mercy Health Southwest Campus, Mercy Health Rockford Campus (opening July 2014), Mercy Health Lacks Cancer Center, Mercy Health Hauenstein Neuroscience Center and Mercy Health Wege Institute for Mind, Body and Spirit.
The organization’s physician network, formerly Advantage Health/Saint Mary's Medical Group in Grand Rapids and Mercy Health Partners Physician Network in Muskegon, is now Mercy Health Physician Partners.
“Today we’re officially unveiling the public brand that reflects the partnership we started internally more than two years ago,” said Roger Spoelman, Mercy Health regional president and CEO.
The major brand advertising campaign is aimed at raising awareness of the new regional system and encouraging patients to “Exercise Your Voice” when it comes to their health care. The news release said the core message behind the new brand “is the often overlooked but common-sense concept that an empowered patient represents the key to good health.”
“Our organizations have been working together in many ways over the past several years to deliver more seamless and accessible care to our communities,” said Phil McCorkle, Mercy Health Saint Mary’s president and CEO. “Joining under a united name shows our patients that they’ll have more options for advanced services while we share knowledge and work together more closely across the system.”
The new name at the Muskegon hospital facilities was revealed earlier this year, and new branding will roll out in physician offices this summer.
A Mercy Health spokesperson would not divulge the budgeted amount for the advertising campaign, other than to say it is “appropriate.”
Mercy Health serves 19 counties in West Michigan with five hospitals, 805 licensed hospital beds, 58 physician offices with more than 1,300 physicians, and 7,200 employees.
Parent organization Trinity Health is one of the nation's largest Catholic health care systems, with patients in 21 states.