Manufacturing and Marketing, PR & Advertising

Whirlpool's KitchenAid 'powered by' SodaStream

June 18, 2013
| By Pete Daly |
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Whirlpool's KitchenAid division to market home carbonated beverage system
The Israeli company SodaStream has more than 100 flavors of syrup for its carbonated beverage system. Image via fb.com

Whirlpool Corporation’s KitchenAid division has made a deal with SodaStream, an Israeli manufacturing company, to add to the KitchenAid product line an in-home carbonated beverage system, according to the Benton Harbor-based home appliance manufacturer.

Whirlpool said the companies plan to collaborate on a KitchenAid soda maker "powered by SodaStream."

The soda maker is expected to be available at retail in the fourth quarter of 2013.

SodaStream International Ltd., based in Airport City, Israel, is the world's “leading manufacturer and distributor of home beverage carbonation systems,” according to Whirlpool.

The terms of the deal were not disclosed.

"We are excited to expand our KitchenAid family of products and enter the growing category of home carbonation," said David Elliott, general manager of KitchenAid small appliances. "Working with SodaStream brings together their best-in-class technology with our stylish design signature to offer a premium product for our consumers worldwide."

SodaStream’s home beverage carbonation systems enable people to “easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water,” according to Whirlpool.

SodaStream said its products are “environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles.”

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