Food Service & Agriculture and Travel & Tourism

Downtown Market plants $500K Market Grove campaign

July 26, 2013
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Downtown Market plants $500K Market Grove fundraising campaign
The second floor of Downtown Market in Grand Rapids contains more than 16,500 square feet of education space, including classrooms and an incubator kitchen. Photo via fb.com

Downtown Market and Grand Action launched the Market Grove Community Campaign this week.

The fundraising campaign is based on “buy-a-brick” campaigns, but with a fun twist.

Metal apple trees

The Market Grove is an iconic sculpture installation at the market, located on the upper level open atrium, across from the rooftop greenhouses.

Consisting of five 6.5 x 5.5 foot textured, metal apple trees, the Market Grove extends along the interior wall of the atrium, overlooking the Market Hall and all the activity below.

“Ownership” of the market

Members of the community will have the opportunity to purchase leaves and apples with the donor’s name engraved on each.

Donors may purchase one of the Grove’s 195 apples for $500 or one of the 1,550 leaves for $200.

Three of the remaining five trees are available for $25,000 each.

Brian Burch, spokesperson for Downtown Market, said the Market Grove campaign is expected to raise more than $500,000 through the sale of the apples, leaves and artistic trees.

“The Market Grove is intended to get the community involved in fundraising to take additional ‘ownership’ of the Downtown Market,” Burch said. “The money will go to supporting the construction costs.”

The campaign has already raised $50,000 for the market.

Dan Carlson and Penny Schindler of Dan Carlson Design designed the trees, which are currently lining the walls of the upper atrium.

The apples and leaves will be installed periodically during the campaign.

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