Art Van converts 31 Mattress World stores
Art Van Furniture will convert 31 of its Mattress World stores into a different store concept by the year’s end.
Art Van said that beginning this month, it will begin converting the Mattress World locations in Michigan and Indiana into Art Van PureSleep stores.
All Mattress World associates will be Art Van employees, according to an Art Van announcement.
Art Van PureSleep
Art Van has PureSleep departments in all 35 Art Van Furniture stores, as well as 10 free-standing stores in Michigan and Ohio. The conversion will give Art Van 76 PureSleep locations.
Art Van PureSleep departments and stores are diagnostic sleep-science centers that determine the best mattress and pillow for each customer.
Art Van said specialty sleep stores are “one of the fastest growing retail categories.”
“Our number-one focus is always on the needs and desires of our valued customers, and they have spoken loud and clear by placing their trust in the Art Van PureSleep brand,” said Art Van Elslander, founder of Art Van Furniture. “It makes sense to put all of our efforts into further enhancing and growing Art Van PureSleep, which has become one of the most sought-after sleep science systems in the entire furniture industry.”