- change ups
Laura Holmes holds form at FineLine Creative
Editor’s note: Each issue of the Influential Women enewsletter will feature a profile of one of the Business Journal’s reigning Top Women Owned Businesses finalists. The profile first appeared in the event program.
Sometimes there is a fine line between success and failure, but Laura Holmes and FineLine Creative have managed to stay on the positive side of that marker for the past decade.
“Our most significant accomplishment would be slow, managed growth and sustainability of our business model over a 10-year timeframe,” said Holmes, who is a partner with Creative Director Yvonne McKessy in the Muskegon-based communications, media and advertising firm.
“We’ve maintained our goal to be a successful, small marketing/creative services boutique with integrity of design, strategic planning and customer service for 10 years,” Holmes said. “We began as a two-person firm in 2003 and now have four full-time employees. We’ve maintained a specialty: marketing service to small business and nonprofit organizations.”
Although small, Holmes said FineLine Creative has been able to use innovation and creativity to keep pace with some of the region’s bigger players.
“We’ve learned to adapt and integrate marketing technology services in the past five years, which has kept us profitable in the current economic climate,” Holmes said. “Our small size allows all our staff the flexibility of managing work, family and play.”
When it comes to play, two of Holmes’ favorite pastimes are writing and music.
She is a published travel author and a board member and marketing director for the Michigan Irish Music Festival.
She also was a member of the Midwest Professional Volleyball Association for the past 10 years.