- change ups
Auto supplier moves Audi A8
A Kentwood-based auto supplier has developed a critical part for the 2015 Audi A8.
Lacks Wheel Trim Systems LLC, a unit of Lacks Enterprises, Inc., said at the Frankfurt Motor Show last week that its new lightweight composite wheel systems are on the re-designed 2015 Audi A8.
The A8 is Audi’s flagship passenger car, according to Lacks.
Lacks would not disclose financial details of its contract with Audi, but James Ardern, director of business development for the wheel trim division, said such contracts typically are in effect for “a number of years.”
Lacks said the specialized wheels use the Lacks’ proprietary lightweight, highly engineered composite technology that creates “a beautiful, extraordinarily durable, fuel efficient and high-performing wheel” designed for both city and highway driving.
The lightweight wheels, designated by Audi as aluminum technology wheels, are supplied with the Lacks Spinelle and Iridium finishes, with an additional soft metallic complementary finish accent.
“Lacks is pleased to partner with Audi in offering our lightweight composite wheel technology on this important vehicle,” said Mike Dorney, director of global business development, Lacks Wheel Trim Systems. “Our Iridium finishes on the wheels provide Audi owners with a highly engineered and beautiful solution that complements the A8’s class-defining exterior styling lines.”
Lacks Wheel Trim Systems is a supplier of automotive wheel components and systems.
Lacks said its composite wheel technologies supply manufacturers with “industry firsts” in wheel design, fuel efficiency and finish flexibility.
The company has established “long-term relationships” with a number of automakers: Audi, Mercedes-Benz, Toyota, Nissan, Ford, Chrysler, General Motors and Volkswagen.
The wheel trim division is one of three divisions that make up Lacks Enterprises, Inc., a privately held company formed in 1961, which employs more than 2,000 at its plants in the Grand Rapids area.