- change ups
Frames Unlimited re-frames 28th Street presence
Frames Unlimited didn’t have to look far to find its new space.
A “contemporary” look
Frames Unlimited, a custom framing, art and wall décor retailer, recently moved across the street from its long-standing Kentwood store, at 2935 28th St. SE, to a new space at 2964 28th St. SE.
As the business and product have evolved, the Frames Unlimited space needed to be updated to reflect the changes, said Kyle Zimdar, vice president of Frames Unlimited.
The Wyoming-based chain was founded in 1971 and operates 18 stores across Michigan.
Zimdar said that after an “exhaustive search of many shopping centers in the area,” the Southridge Center was selected, because of its space for a contemporary and urban look, proximity to the old store, visibility, access — and the quality of other tenants.
“The retail area is approximately the same size as our old location, yet it is much more conducive to present our products and service to our customers,” Zimdar said. “It has higher ceilings, a painted concrete floor and is much brighter. We did the vast majority of the work ourselves. The needed electrical work was done by Fryling Electric.”
The new property is owned by the DeGraff Family Investment Co., and the agent who represented Frames Unlimited during the move was Jim Badaluco of NAI Wisinski of West Michigan.
Another factor to consider in the move is the store’s role in the art community and how the new space displays local art.
In the last four years, Frames Unlimited has focused on local artwork, Zimdar said, adding that many of the store’s associates are artists whose pieces are available for sale in the store.
Zimdar said the store has also created a gallery area, which will allow it to host art shows and exhibits.
The fall is a busy time of year for Frames Unlimited, thanks mostly to ArtPrize, which has brought in quite a bit of business to the chain’s Kentwood and Grand Rapids stores.
When ArtPrize finishes, the store will hold its third annual Post ArtPrize Exhibit at its new Kentwood space.
The store will also host an Artists Open House for the exhibit on Oct. 18 from 5-8 p.m.
During ArtPrize, the store’s team visits many venues looking for art and artists they feel would be a good fit for the store’s exhibit.
“It’s extremely difficult to get to all the venues during ArtPrize, and our exhibit helps our customers see more work, as it brings artwork from several venues to one place, as well as gives them some extra time to view,” Zimdar said.
“Last year, we hosted over 30 artists,” added Zimdar. “The exhibit gives the artists a chance to continue to show their ArtPrize work and gives our customers an opportunity to see more ArtPrize work after it has ended.”