Advertising, Marketing & PR and Health Care

Wright & Filippis prepares for a milestone

September 27, 2013
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Wright & Filippis of Rochester Hills announced it has retained Grand Rapids-based Lambert, Edwards & Associates and SMZ Advertising Inc. to begin a statewide media and marketing campaign centered around its 70th anniversary next year.

Wright & Filippis is a Michigan company specializing in prosthetics, orthotics, respiratory care services and other medical equipment for use in the home.

Founded in 1944, Wright & Filippis said it is the state’s largest full-service home health-care provider with 36 statewide offices.

Lambert, Edwards & Associates, a public relations and investor relations agency, and Troy-based SMZ Advertising will work together to create a comprehensive campaign that includes radio spots, a research study, website redevelopment, and internal and external communications, including newly designed brochures, newsletters, signage, videos and more.

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