Banking & Finance, Human Resources, and Lakeshore

Macatawa Bank names Jodi Sevigny VP

October 4, 2013
| By Pete Daly |
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Macatawa Bank names Jodi Sevigny VP
Jodi Sevigny. Courtesy Macatawa Bank

Macatawa Bank in Holland has named Jodi Sevigny VP, director of marketing.

Sevigny will direct all activities of the marketing department, provide strategic direction for Macatawa and is responsible for the bank’s corporate profile and brand management.

Banking background

Prior to joining Macatawa Bank, Sevigny spent 19 years in bank marketing.

Most recently, she was the marketing manager for Chemical Bank, where she directed all customer research functions, was directly responsible for all mortgage marketing and handled public relations for the West Michigan market.

Before Chemical acquired Byron Bank, Sevigny was VP of marketing at Byron Bank, overseeing the marketing function and the bank’s insurance and investment subsidiaries.

She previously worked at Crowe Chizek and Aves Advertising.

Sevigny graduated from Michigan State University with a bachelor’s degree in advertising.

In the community

She is a director of the Wayland 78ers Football Board and is on the Wayland Main Street Promotions committee.

She resides in Shelbyville.

Macatawa Bank operates 26 full-service branches in Kent, Ottawa and northern Allegan counties.

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