- change ups
Ann Vidro promotes creativity
Editor’s note: Each issue of the Influential Women enewsletter will feature a profile of one of the Business Journal’s reigning Top Women Owned Businesses finalists. The profile first appeared in the event program.
Communications and marketing firm Creative Studio Promotions is making a brand for itself by strengthening the brands of other organizations.
Started in June 2012 by Ann Vidro and Menda Wright, Creative Studio Promotions helps clients develop and maintain brand strategies through screen printed, embroidered and other promotional products.
Vidro and Wright have more than 30 years of combined experience in the industry and put an emphasis on eco friendly and USA-made products.
“If you ask our staff, you will find that we embrace their creativity and trust them to do what is best for the customer,” Vidro said. “If you survey our clients, you find they see the commitment by our staff to provide the best service possible. We also encourage having fun at work.”
Within a relatively short period of time, Creative Studio Promotions already is providing branded merchandise and building e-stores for some of the largest companies and nonprofits in West Michigan. Vidro lists American Seating Co. and Porter Hills among the firm's clients.
“In addition, we are in the process of launching the first retail online store for Helen DeVos Children’s Hospital, so shoppers may purchase goods branded with the hospital’s logo,” Vidro said.
When asked to list her most significant business achievement, Vidro’s response was straightforward: “Starting Creative Studio Promotions and growing it into a successful company with my business partner, Menda Wright.”
Creative Studio Promotions was nominated as a Top Women Owned Business in the $1.49 million and below annual revenue category.