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American Academy of Advertising names WMU professor president

December 2, 2013
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American Academy of Advertising names WMU professor president
Karen Lancendorfer. Courtesy WMU

A face at the Haworth College of Business at Western Michigan University will soon be the face of a national advertising organization.

Karen Lancendorfer, a WMU associate professor of marketing and director of WMU’s advertising and promotion program, was recently named president of the American Academy of Advertising.

Lancendorfer, who has served as the organization’s vice-president, will serve a three-year term. She will act as president-elect next year, president in 2015 and past president in 2016.

The American Academy of Advertising is an organization made up of advertising professionals and scholars that distributes a number of publications: the Journal of Advertising, the Journal of Current Issues and Research in Advertising, the Journal of Advertising Education and the Journal of Interactive Advertising.

Lancendorfer has served as an associate editor of the Journal of Interactive Advertising and is a member of its editorial board.

Her research interests focus on political advertising and corporate image.

Having served as a faculty member at WMU for eight years, Lancendorfer has been the recipient of WMU’s Distinguished Teaching Award for 2011-2012 and won the 2012 Haworth College of Business Service Award.

Lancendorfer earned an undergraduate degree at Eastern Michigan University, before earning her master and doctoral degrees at Michigan State University.

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