- change ups
Beverly Wall translates turnaround
Editor’s note: Each issue of the Influential Women enewsletter will feature a profile of one of the Business Journal’s reigning Top Women Owned Businesses finalists. The profile first appeared in the event program.
Languages International, Inc. CEO Beverly Wall speaks a business language many women entrepreneurs can understand.
“This business was a turnaround situation when I purchased it nine years ago,” Wall said. “I have defeated obstacles such as lawsuits, companies that went bankrupt, the Great Recession and having the bank call my loan. Learning how to scramble and prevail is a woman-business-owner skill that I have mastered!”
Wall, a former ATHENA Award winner, works with many businesses, including some of the largest in West Michigan.
Languages International is also certified by the U.S. Small Business Administration as a women-owned small business, meaning it is authorized to pursue federal contracts, as well.
“The newest corporate account is Kellogg and soon will be Whirlpool and Wolverine Worldwide,” Wall said.
That’s a far cry from 2003, when Wall purchased a company that was “in distress and outdated,” with poor equipment, very little strategic thinking and a small sales staff.
“We spent the next 18 months developing a team that could turn the business around, leading the company to a 200-percent sales increase,” Wall said.
Now, Wall believes it's her mission “to help the next generation of women entrepreneurs have the courage and wisdom to step forward onto a success path that will carry the future economic viability of the West Michigan area.”
Languages International, Inc. was nominated as a Top Women Owned Business in the $1.49 million and below annual revenue category.