Economic Development, Technology, and Travel & Tourism

Pure Michigan website ranks first in US

January 23, 2014
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Pure Michigan website ranks first in US
The Pure Michigan website is the most visited state tourism site in the U.S., with millions of visitors each year. Photo via michigan.org

The Pure Michigan website is the most visited state tourism site in the country, for the seventh year in a row.

No. 1

The website michigan.org garnered more than nine million visits in 2013, which was up from 8.8 million visits in 2012.

Michigan.org’s market share of 6.12 percent of all the web traffic to state tourism websites was the best in the nation, with Virginia, Florida, Arkansas and Hawaii rounding out the top five, according to Experian Hitwise, the online measurement company that conducted the study.

The study shows that consumers used the site an average of nearly 25,000 times per day.

Click-through rates from michigan.org to other Michigan tourism industry sites averaged nearly 13,000 clicks per day and 4.7 million clicks for the year.

“The michigan.org website has always been and continues to be the flagship of the ‘Pure Michigan’ campaign,” said George Zimmermann, vice president of Travel Michigan, part of the Michigan Economic Development Corp. “For many visitors, michigan.org is one of their first introductions to the state. We have worked hard to make it a place with an abundance of information, terrific visuals and most importantly, a helpful place to plan a Pure Michigan vacation.”

Social media reach

Having some of the most followed social media channels isn’t hurting the website either.

In fact, in 11 out of the last 17 quarters, Pure Michigan’s social media presence has been ranked as the best in the nation among all state destination marketing organizations by Think Social Media.

Pure Michigan has the No. 1 state tourism Instagram channel and is within the top states for followers on Twitter, Pinterest, Google+ and Facebook.

Pure Michigan was also recently named one of the Top 10 Destinations to Follow on Twitter by SuccessfulMeetings.com.

“Our social media efforts provide a terrific platform to reinforce our advertising campaign by directly engaging with fans and guiding them to michigan.org,” Zimmermann said. 

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