Manufacturing

Amway reports record sales of $11.8B

February 4, 2014
| By Pete Daly |
TAGS Amway
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Amway employees treated after disinfectant leak
Amway’s global headquarters in Ada. Courtesy Amway

Ada-based Amway has reported record sales of $11.8 billion in 2013, an increase of $500 million over sales in 2012.

Amway, a privately held company, said the numbers include revenue from direct selling operations, as well as its other business holdings and marks increases in sales for the last seven consecutive years.

In a joint statement from Amway Chairman Steve Van Andel and Amway President Doug DeVos, the company said its independent distributors are the driving force behind the sales revenue, supported by 21,000 employees worldwide.

Amway distributors are in more than 100 countries and territories, with China being the company’s largest single market in terms of sales volume.

Products

Nutrition products continued to be the largest seller for Amway, led by its Nutrilite protein powder and Nutrilite Double/Triple X supplements.

Mike Cazer, Amway chief financial officer, said the company has launched Nutrilite Memory Builder protein powder, which Chinese consumers are “absolutely in love with.”

Other recent product launches included Truvivity by Nutrilite, described as a “patented moisture-enhancing system that leverages the company’s scientific expertise in nutrition and beauty,” and a new line of weight-management products called Nutrilite Bodykey.

Sales also were strengthened by a continuing global introduction of the Amway Artistry Youth Xtend skincare products and an Artistry Ideal Radiance “brightening line.”

Cazer said China is known for its air and water pollution problems, and Amway has products in the home environment filtering market now, too. 

In late 2012, the company introduced in China its eSpring home water purifier system.

“ESpring is the world’s best-selling home water treatment system,” Cazer said.

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