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Association develops app for Obamacare updates
An association is taking advantage of mobile push notifications to expand its services — and members’ understanding of Obamacare.
The Michigan Business & Professional Association, or MBPA, has launched a mobile and tablet app of the Health Care Reform Connect section of its website to assist members and non-members in navigating the changing dynamics in health care.
The free iOS app is available on iTunes and is intended to assist businesses in understanding and complying with the Affordable Care Act, or Obamacare — which was signed into law in March 2010 and continues to implement new provisions throughout 2015. The association is also working on an Android app.
For access to the full version of the app, membership is needed.
The association is hoping to make use of push notifications to keep members updated on changes in the law via the app.
“We all know that implementation of ACA is rapidly changing,” said Gary Marcicano, MBPA executive vice president and chief operating officer. “And we wanted a platform to be able to notify our members almost immediately. We are hoping to make their businesses better by having up-to-the-minute information and resources available at their fingertips."
MBPA believes that with issues constantly surfacing regarding ACA changes, it’s important to extend their Health Care Reform Connect service to mobile devices, so the information is “more readily available,” said MBPA Chief Executive Officer Jennifer Kluge.
“We know that members often need this critical information while they are on the go, after hours or away from their business computers, and this will make it possible to get the information when they need it,” Kluge said.
Based off of the online Health Care Reform Connect section, which has functioned for almost two years now, the app offers various features: push notifications of legislative changes that affect businesses; access to webinars and seminars; links; financial calculators; business-to-business connections and other health care information.
The app’s production took approximately six months, with the combined effort of an MBPA team and a web-development consultant who works closely with the association.
Marcicano added that the association wants to be "cutting edge" in technology.
MBPA, based in Warren, provides ongoing education, advocacy and “business solutions” for small- and medium-size businesses in Michigan.