Advertising, Marketing & PR, Health Care, and Human Resources

Micki Benz cares for message

February 25, 2014
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Micki Benz
Micki Benz.

Editor’s note: Each issue of the Influential Women enewsletter will feature a profile of one of the Business Journal’s reigning 50 Most Influential Women in West Michigan. The profile first appeared in the event program.

Micki Benz shoulders the overall responsibility for creating and delivering the message for the Mercy Health brand.

As vice president of advocacy and public relations for Mercy Health, she has initiated, developed, managed and executed four major capital campaigns in seven years, with goals totaling $62 million, including a $42-million campaign for a new cancer center and a $15-million campaign for the Hauenstein Center.

In the community

Benz was elected to the Legacy Trust board in 2010 and later named chair of its compensation committee, which has a mission to develop a performance review of the president. She also works with its marketing committee and has participated in the identification of a marketing firm to work with Legacy Trust in branding and marketing activities.

She has served on Pilgrim Manor Retirement Home’s board for three years and was named vice chair. Benz uses her bridge-building skills to facilitate a stronger relationship between Pilgrim Manor and Mercy Health, a relationship that includes connecting the hospital’s athletic club with Pilgrim Manor, so residents and staff can take advantage of in-house exercise programs.

Benz has served on a number of boards: most recently, with Inforum, Literacy Center of West Michigan, African American Health Institute, Michigan Health and Hospital Association, as well as previously with the Grand Rapids Area Chamber of Commerce, Catholic Social Services, Leadership Grand Rapids, Grand Rapids Urban League, Hugh Michael Beahan Foundation, Comerica Bank, Grand Rapids Downtown YMCA and Clark Retirement Community.

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