- change ups
Sports apparel chain enters market
A national sports apparel retailer in entering the market at a major shopping center in the region.
Rally House plans to open a store this July at Bucktown Shopping Center in Grandville, according to CWD Real Estate Investment last week.
The store — with the slogan "Local Suff" — will sell branded apparel, novelties and home décor representing various universities and sports teams, including the state’s professional sports franchises.
The store will stock an “unmatched selection” of merchandise for a “town that is very passionate about their local teams,” said Aaron Liebert, Rally House CEO.
The Grandville store’s opening will coincide with the opening of Rally House stores in Orion and Shelby. The chain also plans to open a Livonia store in October.
The stores will mark Rally House’s expansion into Michigan.
Rally House, founded in 1989 in Kansas, operates stores in Kansas, Texas, Missouri, Ohio, New Jersey and Pennsylvania.
CWD also said last week that it plans to add two more buildings and a pond to Bucktown Shopping Center.