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Jennifer Maxson coaches leaders

April 8, 2014
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Jennifer Maxson
Jennifer Maxson.

Editor’s note: Each issue of the Influential Women enewsletter will feature a profile of one of the Business Journal’s reigning 50 Most Influential Women in West Michigan. The profile first appeared in the event program.

For the last eight years, Jennifer Maxson has led the strategic direction and organizational management of Varnum Consulting as practice group leader and relationship manager.

She also has continued to design and deliver customized coaching, executive-level coaching and group training for clients throughout Michigan and across the U.S.

Under her leadership, Varnum Consulting in Grand Rapids continues to grow, attracting clients in all industries and working to enhance the credibility of leaders through a tradition of excellence in leadership development.

Last year was a particularly notable year, Maxson said, pointing to mounting statewide speaking engagements and several large client requests for consulting on sales and marketing.

Maxson said her coaching focuses on helping internal and external leaders communicate with impact to influence others.

Within the Grand Rapids community, Maxson takes an active role as a connector between leaders and organizations and enjoys helping to create a legacy of leaders for the future. She said she's honored to watch clients grow in their careers and advance in their organizations, especially the emerging leaders she witnesses go on to become key players in the community.

Her own community leadership has included serving as board vice chair for the Wolverine Worldwide Family YMCA, chair and past marketing and recruitment chair for Leadership West Michigan and a member of Huntington Women’s Advisory Board.

Since 2010, Maxson has also mentored through the Hauenstein Center Cook Leadership Academy at Grand Valley State University, and she joined the Van Andel J-Board in 2009.

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