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Ginny Seyferth develops PR talent

April 8, 2014
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Ginny Seyferth
Ginny Seyferth.

Editor’s note: Each issue of the Influential Women enewsletter will feature a profile of one of the Business Journal’s reigning Top Women Owned Businesses finalists. The profile first appeared in the event program.

Ginny Seyferth’s public relations business is based on talent, so it should be no surprise that she spends some of her time making sure plenty of talent is developed in West Michigan and stays here.

She is a founding member of TALENT2025 and serves on its executive board.

Seyferth helped set the guidelines for the organization, while engaging CEOs throughout the region in developing a talent-measurement baseline for West Michigan.

Today, more than 75 CEOs are on board, representing more than 85,000 local jobs.

She’s doing her part professionally, as well.

“I think the fact that there are more than two dozen people practicing public relations in very high corporate roles in our region, and they all have one thing in common — they got their start training with me — is my personal recognition of success," Seyferth said.

Seyferth “graduates” are in place at Gentex, Meijer, Wolverine Worldwide, Amway, Haworth, the Grand Rapids Art Museum and area hospitals.

“We have helped recruit, train and seed some of the best communications people in our region,” Seyferth said.

More recently, SeyferthPR in Grand Rapids is helping companies develop a more engaged culture within their organizations.

She said this work has evolved from basic research and understanding of how the next generation of talent looks at today’s jobs and the communities where those jobs are located.

“This work is directly aimed at helping Michigan companies attract and retain good talent,” Seyferth said.

SeyferthPR was nominated as a Top Women Owned Business in the $1.5 million to $3.99 million annual revenue category.

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