- change ups
Startup delivers restaurant menus
A startup is serving restaurants with an online platform to manage and update their menus.
Start Garden, the $15-million seed fund in Grand Rapids, invested $5,000 this month in Crave.ly, based in part on public endorsements of the Indianapolis-based startup.
Bryan Long, founder of Crave.ly, started the company after searching for places to eat and becoming frustrated viewing sites that weren't mobile friendly.
“Crave.ly is out to help all small restaurants manage their menus online,” Long said. “Our back-end system allows anyone with any level of computer knowledge to add and update the restaurant menu.”
Crave.ly’s software allows restaurants to embed menus to their websites and social media sites.
The menus are uploaded to Crave.ly’s website, and when restaurants update items, the changes are automatically made on the other linked sites.
The platform is also designed to help restaurants manage their online presence. The service provides a search function, company branding, information about the restaurant, social media links and pictures.
For consumers, the menu platform is a resource for searching new restaurants or a type of food to satisfy their cravings.
Crave.ly has roughly 200 menus.
“We want to provide accurate menus and a mobile-friendly solution for the consumer on the go who wants to find the exact craving they’re looking for,” Long said.
The startup will use the funds from Start Garden to attend an annual event by the National Restaurant Association in May.
Taking place at McCormick Place in Chicago, Long said he plans to use the event to gain broader exposure for the menu platform to expand into Chicago and Michigan markets.