Food maker develops online community for Latina moms
A food maker is rolling out a branded online community targeted at Latina moms.
The Battle Creek-based Kellogg’s brand said last week that it has developed the Spanish-language website Dias Grandiosos for Latina moms searching for recipes, tips and articles to help them make healthy family meals.
The website offers a platform for Latina moms to share stories about food, family and culture with one another.
Moms can access the community via a browser, smartphone or tablet.
Kellogg’s noted that the digital age is inspiring moms to look for family advice online just as often as they do offline.
Kellogg’s said with 80 percent of Latinas using the Internet to inform their purchases, moms are constantly looking for resources to help with their decision making.
The information on Dias Grandiosos is provided by “real Latinas.”
Dias Grandiosos will also feature inspirational stories on "family togetherness" from Latina moms.
"Dias Grandiosos is grounded in the understanding that Latinas are trying to find balance between maintaining their cultural heritage, while embracing a more American lifestyle," said Christopher Rivera, associate director, multicultural brand marketing, Kellogg’s.
The website will help Kellogg's tap the growing Latino population in the U.S.
The Hispanic population grew to 53 million in 2012, a 50-percent increase since 2000 and nearly six times the population in 1970, according to a recent report by the Pew Research Center, based on the most recent U.S. Census Bureau data.
The growth of the Hispanic population in the U.S. has accounted for more than half of the country’s growth from 2000-2012.
With 2012 sales of $14.2 billion, Kellogg is the world's largest cereal company and second-largest producer of cookies, crackers and savory snacks.