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Mary Reagan Shapton designs marketing firm

April 22, 2014
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Mary Reagan Shapton
Mary Reagan Shapton.

Editor’s note: Each issue of the Influential Women enewsletter will feature a profile of one of the Business Journal’s reigning Top Women Owned Businesses finalists. The profile first appeared in the event program.

Mary Reagan Shapton has guided Reagan Marketing + Design through more than two decades of slow and steady growth.

She lists her most significant achievement as “growing and sustaining a business for 21 years now — all while managing through many different economic cycles and constant change and uncertainty."

"We constantly challenge ourselves in our business, staying current with our skills, exposing ourselves to new markets," she said. "Most important, however, is managing work-life balance and demands for myself and my team. It’s not always perfect, but it is a priority.”

Reagan Shapton’s priority is the team she has built at RM+D, which now numbers 21 employees.

Since 1991, she has expanded the firm one client, one project and one employee at a time.

Initially working out of her home and drawing on relationships with freelancers, she gradually added to her staff, diversified her client base and moved up through a series of larger office spaces. The firm now occupies space in a historic building she purchased and renovated in a historic Grand Rapids neighborhood.

RM+D has captured numerous awards throughout the years, and Reagan Shapton has personally served on the boards of foundations, life sciences startups, nonprofits and arts organizations. But that’s not how success is measured, she said.

“To me, our business is about our team, our clients and our partnerships that we have had and our ability to sustain them,” she said.

Reagan Marketing + Design was nominated as a Top Women Owned Business in the $1.5 million to $3.99 million annual revenue category.

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