- change ups
PR firm acquires public affairs agency
A local PR firm’s public affairs practice is now the largest in the state after it acquired a Lansing-based agency.
Lambert, Edwards & Associates in Grand Rapids said today that it has acquired the Republican public affairs firm Sterling Corporation.
LE&A — which offers PR, investor relations and public affairs services — said the move makes it the “largest public affairs firm in Michigan.”
The acquisition of Sterling represents about a 20-percent increase in revenues and staff for LE&A and will be "a catalyst for more work in Lansing and statewide."
Terms of the deal were not disclosed.
“We see no better place to invest than Michigan and no better opportunity than the rapidly evolving and increasingly influential legislative arena,” said Jeff Lambert, president and managing partner, Lambert, Edwards & Associates.
Sterling will remain a separate company and continue to operate under its existing brand, led by Steve Linder, managing partner, and Mark Pischea, partner and political director.
Sterling was founded in 1999 and offers a range of public affairs services, such as campaign management, grassroots advocacy and fundraising for corporations, trade associations, issue-advocacy groups and political candidates.
Sterling will benefit from the resources, team and national reach of LE&A.
Linder said the acquisition “strengthens our leadership in Lansing and expands the services we can offer clients,” such as digital, investor relations and corporate communications.
“While the issues we shape are often regional, our clients are increasingly global and demand more resources and an integrated approach that mirrors their scale,” Linder said.
Linder is credited with raising more than $400 million for associations, issues, causes and candidates, according to the Sterling website. He has also been named one of the most influential Republicans in the nation by Campaigns & Elections magazine.
Pischea is the firm’s PR expert, with more than 20 years of experience. He has served as political director for the Michigan Republican Party and deputy executive director for the National Republican Congressional Committee.
LE&A now has “the deepest and broadest bench in the public affairs and legislative arena,” Lambert said.
LE&A’s acquisition of Sterling is the firm’s fifth acquisition and second largest since its 2009 acquisition of John Bailey & Associates, which marked the firm’s entry into Lansing and the public affairs industry.
LE&A said it has posted 15 straight years of growth.
The firm serves clients based in 20 states and six countries from its offices in downtown Grand Rapids, Lansing and Detroit.