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PR industry names PRoof Award winners

May 1, 2014
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PR industry names PRoof Award winners
Team members from the PR firm Lambert Edwards & Associates in Grand Rapids pose for a group shot at the PRoof Awards at the CityFlatsHotel ballroom. Photo via fb.com

The public relations industry recently honored the best work in the region during the PRoof Awards at the CityFlatsHotel ballroom.

The annual awards event by the West Michigan Chapter of the Public Relations Society of America recognizes the year’s best PR programs, projects and people in the region.

WMPRSA works to advocate for PR in the region. The organization’s mission is to help PR pros "develop and sustain the essential knowledge, skills and standards that will reinforce their integral role in the effective management of organizations.”

PRoof PRemier Award

PRoof Awards in all categories are automatically considered for the PRoof PRemier Award, which is awarded for the finest example of PR programming.

This year, two entries earned perfect scores and received the PRoof PRemier Award.

Lambert Edwards & Associates in Grand Rapids received the award for “SNAK Attack!” and Ada-based Amway received the honor for “Collaboration Anytime, Anywhere!”

Inventure Foods, or SNAK, hired LE&A to help it with its investor relations and PR as the company completed two major acquisitions and 10 product introductions across five brands.

LE&A launched an integrated “SNAK Attack!” campaign to proactively stimulate investment community awareness of SNAK’s financial performance, acquisitions and new products.

The campaign resulted in more than 94 million media impressions, 118 meetings with the investment community, analyst coverage initiation and new institutional shareholders.

Amway’s “Collaboration Anytime, Anywhere!” campaign was produced to help the company through a major IT change, transitioning its email system and implementing a complementary suite of real-time collaboration tools.

Amway faced the significant challenge of how to effectively communicate the change at both a strategic and personal level to more than 20,000 office and manufacturing employees around the globe, while minimizing the impact on its business operations during the six-month migration process.

Award winners

PR Professional of the Year

Dr. Tim Penning, APR, Grand Valley State University

Communicator of the Year

Mayor George Heartwell, mayor, Grand Rapids

Tami Vandenberg, co-owner of the Meanwhile Bar and Pyramid Scheme and executive director of the Well House

Newcomer of the Year

Carl Apple, Catholic Diocese of Grand Rapids

Student of the Year

Audra Hartges, Grand Valley State University

Morgan Yingst, Grand Valley State University

Media Person of the Year

Tommy Allen, Rapid Growth Media

Campaign winners

Community Relations: Nonprofit

Gold: Spectrum Health, Betty Ford Breast Care Services

Silver: 834 Design, UCC community relations

Events and Observances: Seven or Fewer Days

Gold: Spectrum Health, Betty Ford Breast Care Services for Candid Conversations and Ribbon of Hope

Gold: Lambert Edwards & Associates, Moose Tracks 10,000 Scoop Challenge

Silver: Grand Valley State University, Seidman Center dedication

Silver: Cornerstone University, “Little Shop”

Events and Observances: More Than Seven Days

Silver: Seyferth PR, HopCat grand opening

Marketing Consumer Services

Gold: McLoughlin Communications, Cherry Street Health Services, Affordable Care Act

Internal Communications

Gold: Amway, “Collaboration Anytime, Anywhere!”

Investor Relations

Gold: Lambert, Edwards & Associates, “SNAK Attack!”

Multicultural Public Relations

Silver: 834 Design, UCC multicultural PR program

Integrated Communications

Silver: Davenport University, dedication of its Lansing campus

Silver: 834 Design, UCC multicultural PR program

Silver: McLoughlin Communications, Cherry Street Health Services, Affordable Care Act

Tactics awards

Media Relations

Gold: Davenport University, volunteer income tax assistance program

Silver: Cornerstone University, “Lawsuit”

Silver: Haworth, Beijing showroom

Silver: Grand Valley State University, Hauenstein Center investment

Press Conference

Gold: Amway, Busan International Film Festival press conference

Gold: Catholic Diocese of Grand Rapids, Introducing the new bishop

Silver: Grand Valley State University, Health campus press conference

Television PSA

Gold: Allstate, Holiday hazard prevention PSA

Webcast

Gold: Catholic Diocese of Grand Rapids, Episcopal ordination and installation

Social Media

Gold: Cornerstone University, social media at Cornerstone

Silver: Grand Valley State University, Campus life on Instagram

Video: Internal

Silver: Grand Valley State University, “Through the Decades”

Silver: Grand Valley State University, “Brick by Brick”

Video: External

Gold: Cornerstone University, Teaching English as a second language Prague video

Silver: Grand Valley State University, “Annis Water Resource Institute”

Silver: Grand Valley State University, “Around Grand Valley Tour”

Creative

Gold: Grand Valley State University, Cyril Lixenberg exhibition

Gold: Cornerstone University, “Christmas Cribs”

Magazine: Internal

Gold: Catholic Grand Rapids Diocese, FAITH Grand Rapids

Magazine: External

Silver: Grand Valley State University, Grand Valley Magazine

Publications

Gold: Amway, Media guide

Gold: Frederik Meijer Gardens & Sculpture Park, "America’s Garden of Art" book

Website

Silver: Experience Grand Rapids, GRCityTwist.com

Annual Report

Silver: Cornerstone University

Speech

Silver: Davenport University

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