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Startup crowdsources online art exhibit

May 27, 2014
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Startup crowdsources online art exhibit
A mockup of how two pieces of art would compete against each other in This Day in Art. Photo via startgarden.com

A startup is developing an online platform where emerging artists can compete for digital exhibition space.

Start Garden, the $15-million seed fund in Grand Rapids, said last week that it will invest $5,000 in This Day in Art.

Challenge format

The startup is working on an online venue for artists to showcase their work and face-off in a public-vote format to create a crowdsourced exhibit online.

Josh Donnelly, founder of This Day in Art, said artwork would be voted on by the community through social sharing, and the winner would be featured on the home page for a day.

“Every day after that, a challenger attempts to dethrone them and take over the exhibit,” Donnelly said. “Art is a personal passion both as a creator and an appreciator.”

The platform would feature a daily exhibit home page, the challenge or voting page and the upload or pre-challenge page.

It would accept all forms of artwork from cinematography and music to graphic design and painting.

Ad-based platform

This Day in Art would use sponsored challenges and minimalistic display advertising as ways to generate revenue, according to the Start Garden website.

Next step

This Day in Art will us the Start Garden funds toward the developing the platform, incorporating intuitive uploading features, dynamic social sharing and a customized home page.

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