Manufacturing and Retail

Chrysler green lights Alfa Romeo franchises

June 12, 2014
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Chrysler green lights Alfa Romeo franchises
Alfa Romeo, founded in 1910 in Milan, Italy, is a Chrysler Group brand. Photo via fb.com

A local car dealer is part of a select group of North American dealers that have been awarded an Alfa Romeo franchise.

The Chrysler Group said this week that it’s rolling out the dealer network for its Alfa Romeo brand across the U.S. and Canada.

The automaker awarded franchises to 82 U.S. dealers in 33 states and four dealers in Canada. Chrysler anticipates that the Alfa Romeo dealer network will ultimately exceed 300 franchises in North America.

The initial pool of dealers were drawn from existing FIAT and Maserati dealers.

Michigan dealers

Zeigler FIAT of Grandville, dba Zeigler Alfa Romeo of Grandville
Suburban FIAT, dba Suburban Alfa Romeo, Ann Arbor
Fox FIAT, dba Fox Alfa Romeo, Traverse City
Golling FIAT, dba Golling Alfa Romeo, Bloomfield Hills
FIAT of Lakeside, dba Alfa Romeo of Lakeside, Macomb

The dealers will be the first to sell both the 2015 Alfa Romeo 4C coupe and a limited-edition 4C Launch Edition.

"This group of dealers represents the first phase in the Alfa Romeo dealer network selection process," said Peter Grady, vice president of network development, Chrysler Group. "Each Alfa Romeo dealer will have a unique staff dedicated to the brand's premium market clientele,” Grady said. “We require each Alfa Romeo dealer to have their sales and technical staff go through an intensive curriculum to ensure the highest levels of customer care and proficiency of the Alfa Romeo 4C.”

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