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LPGA tournament aims for awareness

June 12, 2014
| By Pat Evans |
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LPGA tees up golf tournament
Blythefield Country Club in Belmont features an18 hole, 6,859-yard course. Photo via fb.com

Grand Rapids was home to a social media mystery this past month, but it’s been solved.

#GRgyle

A campaign called #GRgyle left many on the Internet and highways confused with the hint toward socks.

The hashtag peppered around the city led people to Twitter and Instagram to photos of red argyle socks taken at locations across West Michigan.

Meijer LPGA Classic, presented by Kraft, said this week that it’s behind #GRgyle. Tickets for the event, which runs Aug. 4-10, are on sale now.

“The red argyle was a fun way for the tournament to re-introduce itself to Grand Rapids and create intrigue within the community,” said Lesley Baker, tournament director. “We know Meijer works hard to engage the community, so this tease campaign was a great opportunity to invoke interest that we expect will continue throughout tournament week.”

The tournament launched the campaign May 9, with photos taking place at Gerald R. Ford Museum, Rosa Parks Circle and Holland’s Tulip Time Festival.

Hints such as “08.07.14” were left on the #GRgyle posters. The date signifies the first round of play at the tournament.

Tourney

The event will feature a field of 144 players playing 72 holes of golf at Blythefield Country Club in Belmont. It's the LPGA’s first stop in Michigan since the Oldsmobile Classic in East Lansing in 2000.

Several entertainment options will also be featured at the event.

Tickets to the event are $25 for weekly general admission and $15 for daily passes. Those 17 and under will be admitted for free.

Hunger awareness

Proceeds from the Meijer LPGA Classic will benefit Meijer’s Simply Give Program, which has generated more than $9 million for food pantries in the communities it serves.

“Ticket prices have been set to encourage families to join us as we welcome the best women golfers in the world to Grand Rapids, while increasing awareness to the rising problem of hunger,” said J.K. Symancyk, president, Meijer.

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