Small Business & Startups, Sports Business, and Technology

Startup develops high school coaching app

June 13, 2014
Print
Text Size:
A A
Startup develops high school coaching app
High school basketball players prepare for the rebound after a free-throw shot. Photo via wikimedia.org

A startup is developing video-based software to help high school coaches improve players’ skills.

Start Garden, the $15-million seed fund in Grand Rapids, said last week that it will invest $5,000 in PrograMax.

Skill videos

Founded by Jason John, the high school athletics application is meant to help athtletes develop sport-specific skills and improve communication among parents and other coaches.

PrograMax would enable coaches to create a database of drills and plays for a sport through video clips, such as filming varsity players.

Athletes could then view the drill and record their performance on their own account, which could be viewed by all coaches and athletes in a leaderboard format. 

John said the application could enable continuity across an athletic program and foster a healthy competitive atmosphere among teammates.

“We specialize in customizing skill-development videos," John said. "A kid sees the star player doing the drill on the PrograMax app and wants to be like the star player, so he practices and tracks his time and score. When numerous kids do this, they begin to compete amongst each other, which gets them practicing more and eventually better at their sport.”

Revenue

The application would also allow for potential advertising and require an annual subscription fee from high schools.

Next step

PrograMax will use the Start Garden funds to build a beta version of the application, which is anticipated to be completed at the end of June.

The beta version will allow PrograMax to test the program with several coaches. 

Recent Articles by Rachel Weick

Editor's Picks

Comments powered by Disqus