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Brewery creates ArtPrize beer

June 17, 2014
| By Pat Evans |
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Brewery creates ArtPrize beer
Mosaic Promise is a limited-release beer by Founders Brewing Co. that will benefit ArtPrize. Photo via fb.com

A local brewery is producing a limited-release beer that will benefit ArtPrize.

Mosaic Promise

Founders Brewing Co. in Grand Rapids said yesterday that it will introduce Mosaic Promise in September, with proceeds heading to ArtPrize.

Mosaic Promise features Golden Promise as its malt and Mosiac hop variety as the hop. The ingredient pair is complex, but still provides a clean, golden beer. The beer comes in at 5.5 percent ABV.

Founders said it can “brew complex beers with the best of them,” but recognizes that “there’s also beauty in simplicity.”

Mosaic Promise's debut will be at the ArtPrize on Tap in August and heads to market in draft and bottle form on Sept. 8.

Mosaic Promise will be released in Michigan, Wisconsin, New York City and Chicago.

ArtPrize 2014 runs Sept. 24 to Oct. 12.

“Making a unique beer in honor of ArtPrize has become a fun challenge for our brewers,” said Dave Engbers, co-founder and vice president of brand and education, Founders Brewing Co. “This year’s release just fell into place. Ninkasi — a stained glass ArtPrize submission that showed in our taproom last year — became a permanent part of our taproom when we purchased it last year. We knew right away that it would make a perfect label for Mosaic Promise, a beautifully simple beer that we had been experimenting with for some time.”

ArtPrize benefit

Proceeds from the Mosaic Promise will go to future programming by ArtPrize.

Founders and ArtPrize also launched ArtPrize on Tap as a ArtPrize ArtClub membership perk. The perk allows members of ArtClub to connect once a month, year round, while eating and drinking at Founders Brewing. The event will be held on the third Wednesday of every month, free for ArtClub members and available to friends of ArtPrize and Founders for $10.

Christian Gaines, executive director of ArtPrize, called Founders “an iconic brand."

“We’re honored and elated to count Founders as the ArtPrize Official Brewery and to include Mosaic Promise as the latest special release beer — one that's emblematic of our strong partnership and shared commitment to art, artists and community.”

Sponsorship

Last April, Founders and ArtPrize signed a sponsorship deal for five years. The deal includes serving Founders brews at all ArtPrize events, signage, promotion, merchandise and glassware — with ArtPrize marks on the co-packaged items.

Mosiac Promise is the second in Founders Brewing’s five-year Artist Series. Last year’s beer was Artist Black IPA. 

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