Economic Development, Manufacturing, and Marketing, PR & Advertising

State invites auto suppliers to Automechanika Shanghai

July 7, 2014
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West Michigan auto suppliers have the opportunity to attend Automechanika Shanghai with the state’s marketing arm.

The trade show is Dec. 9-12 in Shanghai, China at the Shanghai New International Expo Centre.

The Michigan Economic Development Corp., or MEDC, and the U.S. Commercial Service are giving 15 Michigan companies the chance to join the Michigan pavilion exhibit.

The deadline for Michigan companies to register for a spot at the Michigan pavilion is Aug. 25.

Shanghai trade show

Automechanika Shanghai is the second-largest trade show in the world for automotive parts, equipment and services.

The state said Automechanika Shanghai is a way for suppliers to tap into Chinese and overseas markets and original equipment manufacturer and aftermarket customers.

“As the world’s largest automotive market, China offers tremendous export opportunities for Michigan companies to expand and create new jobs,” said Nigel Francis, automotive office senior vice president, MEDC, and state of Michigan auto advisor. “Michigan’s strategic priorities for success in our automotive industry are directly connected to global outreach, and China is our highest priority and greatest opportunity.”

Limited exporting

“Nationally, 58 percent of all U.S. exporters sell to only one market,” said Kendra Kuo, director of the U.S. Commercial Service office in Grand Rapids. “Exporting can be challenging, but the key to success is having a long-term commitment, while actively pursuing an export strategy."

Kuo said trade shows should be part of a company’s strategy when looking to expand sales in new markets.

Show reimbursement

Eligible Michigan companies who participate in a trade show can apply to receive 50-percent reimbursement of their expenses through the State Trade and Export Promotion program, or STEP, offered by MEDC.

The STEP grant program provides direct reimbursements to qualified companies with 500 or fewer employees globally for export-related activities, ranging from foreign market research to international trade missions.

Michigan pavilion

The state said the Michigan pavilion at Automechanika Shanghai will provide companies with large individual units in the booth, booth design and construction, promotional activity and media exposure before and during the show.

The state will also provide "turnkey" business service support, including travel logistics, hotel arrangements, transportation, interpreters and meals.

Registration

Companies can contact Weiwei Lu with the state for registration information: luw at michigan dot org or (616) 540-4964.

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