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LaughFest spreads $3.2M economic impact
This year’s LaughFest generated more than laughs.
Gilda's LaughFest said yesterday that it has the initial results of a Grand Valley State University economic impact study, which reports that LaughFest 2014 created a $3.2 million impact on West Michigan.
The study reports an increase of 50 percent in spending from people outside the Grand Rapids area.
People spent more in 2014 than 2013, with per-person spending increasing to $49.97 from $34.48.
One of LaughFest’s goals when it started was to “raise awareness for the West Michigan region,” said Wendy Wigger, president, Gilda’s Club Grand Rapids.
Wigger added that the study shows that LaughFest is “a primary reason individuals are visiting the region.”
LaughFest also shared the dates for Gilda’s LaughFest 2015.
The festival, in its fifth year, will be March 5-15, 2015.
The festival sees more than 50,000 tickets purchased over the ten-day event.