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Amway expands on the Nutrilite story

July 28, 2014
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Amwaybook
The second edition covers the last five years. Courtesy Amway Corp.

A global brand of vitamins and dietary supplements is celebrating its 80th anniversary with the second edition of an ebook chronicling the journey of its founder, product development and global manufacturing expansion.

Amway, a global direct-selling business headquartered in Ada, earlier this month released the second edition of “The Nutrilite Story: Past, Present, and Future,” which adds five new chapters highlighting the growth of the brand from 2009-2014.

Written by Dr. Sam Rehnborg, president of the Nutrilite Health Institute and son of founder Carl Rehnborg, the first edition of the ebook outlines the journey of Carl Rehnborg as he launched the Nutrilite brand of vitamins and dietary supplements.

Five years later, the second edition recounts the research advancements driving product development, global manufacturing expansion and the global agribusiness approach supporting the Nutrilite organic farms.

John Parker, chief sales officer at Amway, said the Nutrilite journey continues to grow due to demand, which drives global investment in manufacturing and research, and the book also looks at personal connections developed in the business.

“This book documents the power of these relationships, starting with the quest of one individual, and ends with inspirational stories from our top Amway business leaders," Parker said.

The additional five chapters also include entries of more than 100 Amway business owners, sharing how the brand has contributed success to their business and helped them achieve optimal health.

Du Guo Yuan, a Chinese business owner, said the product line has grown and diversified due to innovation.

“Over the years, the Nutrilite product line has been greatly enriched from just several products to today’s diverse portfolio,” Yuan said.

The ebook is available through retail vendors, including Vook, Amazon, Apple, Barnes & Noble, Kobo, Samsung, Google Play and Baker & Taylor.

Proceeds from the $9.99 Nutrilite ebook benefit the Nutrilite Power of 5 Campaign, which began in 2006 as a global movement to improve the nutrition of children in the first five years of their lives.

Nutrilite developed Nutrilite Little Bits containing 15 vitamins and minerals to improve the health of malnourished children, through partnerships with nonprofit organizations.

Founded in 1934, Nutrilite is Amway’s exclusive brand of vitamins and dietary supplements, which are grown, harvested and processed on certified organic farms located in the U.S., Mexico and Brazil.

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