- change ups
Brewery expands distribution map
A maker of craft beer and spirits is growing its national distribution footprint by four states.
New Holland Brewing Co. in Holland said last week that its craft beer and spirits will enter into four new markets this month: Colorado, Nebraska, Kansas and Iowa.
The brewery will host several events in each state to celebrate the launches.
New Holland Brewing's distribution footprint now covers 24 states for beer and 16 states and Washington, D.C. for spirits.
“We feel connected to these markets for so many reasons and have heard the call of demand for our beers and spirits,” said Fred Bueltmann, vice president of brand and lifestyle, New Holland Brewing. "It's clear there is a strong and growing craft scene, with passionate and dedicated people moving it forward.”
The brewery will work with several distributors: CR Goodman in Auroa, Colo., Quality Brands of Omaha, Neb. and Double Eagle in Lincoln, Neb., Worldwide Wine and Spirits in Lenexa, Kan. and Glazer’s in Iowa.
“It is amazing to see the remarkable level of service in the craft distribution game,” Bueltmann said. “We have come a long way as an industry, and we are impressed and excited to work with our new partners.”
The brewery will release its craft beer standards to the new markets: Mad Hatter IPA, Sundog Amber Ale, Full Circle Kolsh, Monkey King Saison, The Poet Oatmeal Stout and Dragon’s Milk Barrel-Aged Stout.
The company’s distillery side will ship out various spirits: Knickerbocker Gin, Hatter Royale Hopped Whiskey and Clockwork Orange Liqueur.
The brewery said seasonal offerings will also be distributed as production allows.