Brewery names VP of sales
A growing brewery has named a veteran of the craft beer industry its new VP of sales.
New Holland Brewing Co. in Holland said yesterday that it has added a major beer name, Adam Lambert, to its executive team.
Lambert will join New Holland in November, after finishing up his role as VP of sales for Dogfish Head Craft Brewery in Milton, Del., where he’s been since 2009.
“We are so excited to have Adam join our New Holland team and further develop and inspire our talented sales crew,” said Brett VanderKamp, president and co-founder, New Holland Brewing Co. “Adam is a passionate individual and has a way of seeing the big picture and forward momentum, while keeping the craft experience intact.”
Lambert also spent six years national sales and marketing manager at Rogue Ales in Newport, Ore.
“I’ve worked for two of the most incredible craft breweries on either side of the country, and I’m excited to take on an important role with a third craft icon, New Holland in Michigan, a place I’ve always had deep admiration for,” Lambert said. “As an avid brand watcher, I’ve admired all that New Holland’s team has accomplished, and I’m truly thrilled to join them in their efforts to move their brand and the craft landscape forward.”
With a recent $1-million renovation of its Holland pub, as well as Tuesday’s announcement of a $10-million brewery and distillery planned for Grand Rapids and more expansion at the Holland production facility, New Holland is setting itself up for more strategic growth with executive acquisitions.
“Growth isn’t just about more sales or larger distribution,” VanderKamp said. “It’s about surrounding yourself with smart, engaging and passionate people who are willing to look one another in the eye and say, ‘What’s next?’ Adam is the kind of person we want on our team, as we continue to develop our company and brand as the ultimate art project.”