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Startup develops push-notification app

November 3, 2014
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Startup develops push-notification app
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A startup is developing a mobile app to help users instantly boast about their news to their followers.

Start Garden, the $15-million seed fund in Grand Rapids, said last week that it will make an initial $5,000 investment in Boast, an in-development app.

Boast

As a push-notification app, Boast would allow the user to send out information on various social media and digital media platforms instantly, or on selected platforms, by clicking the app's megaphone icon.

Aggregating text, email, Twitter, Instagram or Facebook, the app would enable users to send news to their followers using push technology, rather than the person on the receiving end of the information initiating the request.

Pam Ditmar Schreiber, founder of Boast, said traditional social media is based on a pull-notification framework, which results in users searching for the information, unless they are tagged in a post.

“This app combines all your social media and will push your boast right to your followers in all social media you choose,” Schreiber said.

Incorporating a rating scale from one to five megaphones, the application would also allow users to select the number of people to receive the push notification.

Next steps

Schreiber also noted the Boast application could be scaled into the commercial field and would be ideal for businesses to send information to customers about events, according to Start Garden’s website.

Boast will use the Start Garden funds to build a prototype of the application for the iOS platform and develop the app's programming interface for the push notifications.

Boast is required to return to a monthly Start Garden Update Night event after a couple of months to present on its progress to be considered for further funding.

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