Health Care, Marketing, PR & Advertising, and Technology

Health plan launches 'digital magazine'

November 17, 2014
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Health plan launches 'digital magazine'
The ThinkHealth website by Priority Health covers wellness, health care and innovation in the industry. Courtesy Priority Health

A health plan has developed a “digital magazine” to help people and employers make informed decisions on their health care.

Priority Health in Grand Rapids said last week that it has officially launched ThinkHealth, which is a sub-site of Priority Health’s primary website.

The site

Joan Budden, chief marketing officer at Priority Health, said the site, which will feature new articles each week, was developed to provide timely, thought provoking and educational health care content.

ThinkHealth is intended to “bring a fresh voice to those looking to learn more about their health and the health care industry,” Budden said.

ThinkHealth’s content ranges from personal stories and advice on improving overall health to how to become involved in activities and events across Michigan.

ThinkHealth is divided into three categories: A Healthier You, which offers tips on chronic disease management, personal wellness and wellness in the workplace; Health Care 101, providing advice on navigating and accessing health care; and Innovation, which identifies advancements in health care related to technology, health management and medical treatment programs.

Partnering with the public relations agency Weber Shandwick, Priority Health spent the last six to nine months developing the website.

Expertise

ThinkHealth will feature insights from Priority Health experts, health care industry leaders and industry organizations.

Deb Cooper, director of digital marketing at Priority Health, said an internal editorial review board plans stories and writes them for ThinkHealth.

“We have several on-staff experts . . . care managers that are here on staff at Priority Health, but we will also be partnering with experts in other industries,” Cooper said. “We are fortunate to work with a lot of great hospitals and doctors, and we often get insights into some of the trends coming down in health care. Since we partner with all those folks, we’ll definitely bring some of those forward.”

Cooper said the organization has received positive feedback on the site.

“We have a lot of information and knowledge about the topics,” Copper said. “We work with businesses across the state, so we have a lot of insight on the topics, and we wanted to be able to share that with both consumers and with businesses. We hope that it really helps and makes a difference.” 

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