Human Resources, Lakeshore, and Small Business & Startups

Chris Willis consults on 'return on people'

November 18, 2014
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Chris Willis
Chris Willis.

Editor’s note: Each issue of the Influential Women enewsletter will feature profiles of the Business Journal’s reigning 50 Most Influential Women in West Michigan. The profile first appeared in the event program.

Chris Willis is calling for a revolution in human capital, and she’s actively leading the charge to change the way large corporations measure and value their people.

Human capital

A recognized authority on corporate learning and performance improvement, Willis is the visionary entrepreneur behind Media 1, the award-winning $1.5-million consultancy driving measurable performance improvement for some of the world’s leading Fortune 500 brands since 1993.

As CEO of the Grand Haven-based firm, Willis leads a team of experts providing companies with the insights and assistance needed to align people, process and technology to achieve business goals.

Passionate about helping people envision a positive future, Willis regularly presents at industry conferences and writes extensively in her field.

She recently published an ebook, “Return On People,” and presented “I Am Human Capital” at TEDxMuskegon last fall.

Although her business has evolved significantly over the years, Willis noted it's the constant metamorphosis that has given her a unique perspective on entrepreneurship and the skills today’s students need to be successful in 2020 and beyond.

In the community

In 2013, she helped launch Mosaica Online Academy of Michigan, serving as board vice president for the new online public charter school. Through Working Together for Youth, she seeks solutions against youth violence in the Muskegon and Muskegon Heights communities. She also founded and chaired Friends of Muskegon Dog Beach.

An active chamber board member, Willis helps support and promote area entrepreneurship and is currently developing a business model for launching a co-working space in her Grand Haven office building. 

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