Film, Food Service & Agriculture, and Retail

Coffee distributor screens documentary

January 15, 2015
| By Pat Evans |
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Coffee distributor screens documentary
The documentary “A Film About Coffee” examines “what it takes and what it means for coffee to be defined as ‘specialty.’” Photo via

A local coffee roaster and distributor is bringing an internationally screened documentary on coffee to Michigan for the first time this weekend.

Ferris Coffee & Nut in Grand Rapids purchased the rights to screen “A Film About Coffee” this Saturday night in Grand Rapids at Wealthy Street Theatre.

The event will focus on coffee and the companies in Grand Rapids that make the drink.

“This event isn’t about Ferris,” said Mark Van Tongeren, marketing director, Ferris Coffee & Nut. “It’s about promoting the coffee community in Grand Rapids.

“If we give people more of the right choices, they’re going to make better choices.”

The night

Doors to the event open at 7 p.m., and tickets are $10 at the door.

People will be able to sample coffees from Rowster, Madcap and Ferris, with all three brewing new coffees from around the world.

Rowster will serve its Ethiopia Yirgacheffe. Madcap will bring its new Cup of Excellence coffee from Colombia. And Ferris will sample its new direct-trade coffee from Costa Rica, which was processed with a new method called SloDry.

Aside from coffee, beers from Brewery Vivant and Founders Brewing Co. will be tapped.

The movie will begin at 8:30 and run about 75 minutes.

After the screening, coffee pros from Rowster, Madcap and Ferris will take part in a panel discussion.

A raffle will conclude the night with prizes, including coffees, brewing equipment, gift cards and merchandise.

The documentary

“A Film About Coffee” follows the process a cup of coffee takes from seed to cup, following coffees from farms in Honduras and Rwanda to shops in Tokyo, Seattle, San Francisco, New York and Portland, Ore.

The documentary examines “what it takes and what it means for coffee to be defined as ‘specialty,’” according to its website.

The movie demonstrates the relationships farmers and baristas have with coffee and an overview of the elements involved in creating a cup of coffee.

Ferris’ Van Tongeren said the documentary demonstrates the industry’s transparency and how it affects people across the globe.

“A Film About Coffee” has been screened in various cities across the globe: Toronto, Brussels, Dublin, Sydney, Prague, London, Mexico City, Montreal, Paris, Berlin, Saint Petersburg, Russia and many more major international and national cities.

The documentary can be rented on Vimeo for $4.99 and purchased for $12.99.

A Film About Coffee - Trailer from Avocados and Coconuts on Vimeo.

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