Human Resources and Marketing, PR & Advertising

PR firm names managing director

January 23, 2015
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PR firm names managing director
Christi Cowdin. Courtesy Lambert, Edwards & Associates

A public relations firm has expanded its management team.

Lambert, Edwards & Associates in Grand Rapids, or LE&A, said this month that it has hired Christi Cowdin as managing director.

Cowdin will be responsible for leading the firm’s investor relations and financial communications practice and RIPPLE+AFFECT, the firm’s digital communications team.

Cowdin has nearly 20 years of professional experience in investor relations, consumer marketing, public relations and corporate communications.

LE&A said her experience “brings a balanced financial and creative perspective to the firm.”

Communications background

Prior to joining LE&A, Cowdin led investor relations and corporate communications at Rockford-based Wolverine Worldwide, a global marketer of footwear, apparel and accessories.

She was also responsible for Wolverine’s in-house Creative Design Group and served as VP of the Wolverine Worldwide Foundation, with direct responsibility for supporting charitable activities and community initiatives.

Cowdin has been involved in numerous product launches, experiential marketing campaigns, community relations events and investor outreach programs.

Her investor relations work has been nominated multiple times for the Institutional Investor Awards.

Cowdin earned a degree in communications from the University of Michigan.

LE&A

LE&A is the largest PR firm in Michigan and top investor relations firm nationally.

The firm serves clients based in 20 states and six countries.

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