West Michigan Tourist Association names executive director
A regional tourism nonprofit has hired a new executive director.
The West Michigan Tourist Association in Grand Rapids, or WMTA, said last week that it has named Dan Sippel to the leadership role.
Sippel has more than 25 years of experience working in the travel, tourism, advertising and real estate industries.
Sippel has been a long-time advocate of tourism in West Michigan and promoted tourism across the Midwest throughout his career.
He has been a WMTA member, sat on the organization’s board, served on the WMTA Marketing Committee and served as a two-term president.
Sippel said he will focus on building relationships and connecting travelers with “resources to help them find the perfect experience."
“I look forward to leveraging today’s media and technology . . . as we move towards 100 years of promoting all of West Michigan’s wonderful offerings,” Sippel said.
The West Michigan Tourist Association works to promote the entire west side of the state, from Mackinac Island all the way down to the state line.
The organization, founded in 1917, promotes the best things to do, places to stay and treasures to discover in West Michigan.
The association’s membership is made up of nearly 700 tourism operators.