Ad industry names ADDY winners
The American Advertising Federation of West Michigan has recognized the best work of 2014.
The 2015 ADDY Awards were held at UICA last week and attended by more than 400 members of the West Michigan creative community and their clients.
West Michigan professional entries earned 36 gold, 46 silver and 45 bronze ADDY Awards.
Student entries from Kendall College of Art and Design and Grand Valley State University took home seven gold, 11 silver and nine bronze Student ADDY Awards.
Winners move on
After competing for recognition as the best in their markets, local winners will compete within one of 14 district competitions.
District-winning entries are forwarded to the national ADDY Awards Competition for the final evaluation of creative excellence.
Silver Medal Award
The late Christina Bivins was recognized as the 2015 AAF West Michigan Silver Medal Award winner for her contributions to the West Michigan creative community. Bivins’ parents, Fred and Gina Bivins, accepted the award.
A complete list of 2015 ADDY Award winners will be posted online.
Extra Credit Projects: 32 awards
Gorilla: 12 awards
Full Circle Marketing & Design: 8 awards
Grey Matter Group: 8 awards
The Image Group: 8 awards
2015 Best of Show ADDY Award
Professional: Extra Credit Projects, “Art Everywhere US” outdoor campaign
Student: Deanna Lucas, KCAD, “This is Me” nontraditional campaign
2015 Judges’ Choice ADDY Award
Professional: Typography, “TIC Gum New Orleans Invitation,” Blue Flame Thinking
Professional: Copywriting, “Maxbauers Market Poster Campaign,” PB&J
Student: Identity, “Bar Divini Rebrand,” Michelle Rose, KCAD
Student: Concept, “The Tooth,” Donna Karadsheh, KCAD
Student: Overall Execution, “Movements: Poems by Katrina Meppelink,” Katrina Meppelink, KCAD