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Motorcycle dealer plans superstore

March 18, 2015
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Motorcycle dealer plans superstore
A rendering of the 56,300-square-foot Fox Powersports Superstore planned for Wyoming. Courtesy Fox Powersports

A motorcycle dealer is planning to consolidate its locations in the area into a new superstore dealership on seven acres.

Fox Powersports, a division of Fox Motors that operates five dealerships throughout Michigan and Illinois, said today that it has received approval from the City of Wyoming Planning Commission to develop a 56,300-square-foot Fox Powersports Superstore, at 4500 Clyde Park Ave. SE.

Consolidation

The plan for the property is to relocate Fox Powersports’ operations at Fox Powersports of Kentwood, at 3562 29th St. SE, and Fox Shawmut Hills, at 2807 Lake Michigan Dr., Grand Rapids, into the superstore.

Construction on the superstore is expected to begin some time this year and finish in early 2016.

About 60 employees will start out in the superstore, with more planned over time.

Fox Powersports, which has been expanding its product lines, is consolidating its area stores into the superstore, because the company was running out of space at the other locations.

“With all the inventory we had and all the lines we represent, we’ve just run out of space," said Diane Maher, president and COO, Fox Powersports. "We looked to expand buildings, but that was problematic, so we decided we had to look for new property. It’s nicer for our employees to be one team, and it’s nicer for the public. It’s just one destination.” 

Maher added that the move unites the stores into “the power sports authority in the state."

Firms

Designwork is the architect on the project.

A contractor hasn’t been selected for the project

Concept Design in Grand Rapids is doing the interior design work on the space.

Superstore

Fox Powersports Superstore would sell a range of products: motorcycles, scooters, watercraft, snowmobiles, ATVs and UTVs.

The store would sell a number or brands: Aprilia, Arctic Cat, Can-Am, Ducati, Honda, Kawasaki, Moto Guzzi, Piaggio, Sea-Doo, Ski-Doo, Suzuki, Vespa and Yamaha.

"The new superstore is designed to be the destination spot for the powersports community,” Maher said.

The superstore would also feature a café and coffee bar, outdoor patio area and offer “amenities for vehicle, apparel and accessories sales, service and storage,” as well as an on-site dyno, a device that measures force, torque and power.

“We will have something for everyone,” Maher said.

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