Food Service & Agriculture, Real Estate, and Retail

Ice cream shop scoops second act

March 19, 2015
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Ice cream shop scoops second act
Frosty Boy is an ice cream shop on Plainfield Avenue in northeast Grand Rapids. Photo via fb.com

An ice cream shop has returned to a Grand Rapids neighborhood after almost a decade.

The Frosty Boy name is again at the corner of Plainfield Avenue NE and Anne Street NE, at 1775 Plainfield Ave. NE.

New start

Since the re-launch of Frosty Boy last week, the one story, 905-square-foot building has seen a steady stream of customers.

“I think the nostalgia of the place is going to be huge,” said Alyssa Naumann, who co-owns Frosty Boy with her husband, Kyle. “A lot of people have been coming back saying, ‘Oh, I worked here at the original,’ or, ‘I used to bring my kids here, and now I’m bringing my grandkids.’

“I think that’s part of why I was so intrigued by Frosty Boy. . . . The feedback’s been, ‘We can’t wait to come back.’ We’ve been steady since opening.”

Frosty Boy has about nine employees.

Frosty Boy still serves its traditional soft serve and hard-dip ice cream and frozen yogurt, as well as hot dogs, chicken fingers, fries and onion rings.

The shop has also added gluten-free ice cream cones to its menu and plans to add more items over time, Naumann said.

Ice cream vision

It was the history of the building and Frosty Boy’s presence there that intrigued Naumann.

“I worked at ice cream shops all through high school and college for about eight years,” Naumann said. “Then I kind of knew all along that I wanted an ice cream shop.

“We’ve lived in the neighborhood for about four years and in Grand Rapids for longer than that. I’m from Kentwood, and my husband is from Rockford. When I moved to the area, I put in the word that I was looking for an ice cream shop, and someone mentioned this place.”

Although the Frosty Boy’s name is owned by Taylor Freezer of Michigan, Naumann said the shop is an independent operation.

“We’re not a franchise. We’re not related,” Naumann said. “We’re just on our own.”

Building history

The original Frosty Boy closed in 2005.

The Naumann’s are leasing the building from its owner, Ray Hoebeke, who purchased the building from Grand Rapids Public Schools for $75,000 on April 6, 2011.

The district acquired the building for $250,000 from Brevan Property MGMT LLC on Jan 12, 2005.

The building has also been home to the former Dizzy Dog hot dog place and Bros BBQ and Ice Cream.

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