Banking & Finance, Marketing, PR & Advertising, and Travel & Tourism

PR firm wins Peak Resorts account

March 31, 2015
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Grand Rapids firm wins Financial Agency of the Year title
Grand Rapids-based Lambert, Edwards & Associates, a public relations firm, and news of its Detroit office opening are featured in Times Square. Photo via

A public relations firm will provide investor relations services to a Nasdaq-listed company that operates 13 ski resorts across the country.


Lambert Edwards & Associates in Grand Rapids, or LE&A, said last week that it will develop and implement strategies to elevate the profile of Wildwood, Mo.-based Peak Resorts (Nasdaq: SKIS) and support its investor outreach objectives, following the company's recent initial public offering.

The firm will provide several services to the company to “tell the Peak Resorts story to the investment community”: market intelligence, program development, shareholder and investor outreach, financial and media relations and digital and social media.

Jeff Lambert, president of LE&A, said Peak Resorts “invested significant resources over the last several months in new equipment and updates to enhance its resorts,” and his firm “looks forward to sharing the company's ongoing success with the investment community and attracting new interest in their lifestyle and recreation story."

Peak Resorts

Peak Resorts’ 13 ski resorts are primarily located in the Northeast and Midwest.

The resorts under the company's umbrella offer a range of activities, services and amenities: skiing, snowboarding, terrain parks, tubing, dining, lodging, equipment rentals and sales, ski and snowboard instruction, mountain biking and other summer activities.

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