Nonprofits, Real Estate, and Retail

Nonprofit tags East Beltline for thrift shop

April 1, 2015
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Nonprofit tags East Beltline for thrift shop
A rendering of the Goodwill thrift shop planned for Grand Rapids, at East Beltline NE, just north of Knapp Street NE. Courtesy Goodwill Industries of Greater Grand Rapids

A nonprofit is planning to open a new thrift shop on East Beltline.

Goodwill Industries of Greater Grand Rapids said today that it has broken ground on a roughly 14,000-square-foot store in Grand Rapids, just north of Knapp Street NE, at 2333 E. Beltline NE.

Goodwill’s 19th store in the region is expected to open this September.

The store will employ about 20 people.

The project

The shop is being built by Pinnacle Construction Group in Grand Rapids.

The construction and property management firm has built several other Goodwill locations, including Rockford, Cascade and Wyoming, and remodeled two Goodwill facilities.

The nonprofit will lease the building from Pinnacle Construction.

The shop's setup will be similiar to Goodwill's other locations.

The interior of the store will be “light” and “airy.”

“We have really been thinking about this new location for quite a while,” said Jill Wallace, chief marketing officer, Goodwill Industries of Greater Grand Rapids.

“We don’t really have a presence in the area and felt it was a great location for donations as well as shoppers, so as we expand our market, we just felt it was probably the next location. It is such a visible location.”

Michael Garrett, president and CEO of Pinnacle Construction, said the firm enjoys working with Goodwill, since the organization is a vital nonprofit within the fabric of the community.

“Knowing the revenue from the stores we build goes toward job training and placement services within the community makes what we do even more fulfilling,” Garrett said.

During 2014, Goodwill placed close to 700 people into local employment.

Goodwill

Grandville-based Goodwill Industries of Greater Grand Rapids serves eight counties: Kent, Ionia, Clare, Gladwin, Isabella, Mecosta, Montcalm and Osceola.

The nonprofit has been offering employment and training programs since 1966 to those with disabilities and barriers to employment by using the revenue for its stores and donations. 

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