Real Estate and Retail

Florist grows downtown

April 2, 2015
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Eastern Floral opts for online presence over Plainfield location
Grand Rapids-based Eastern Floral operates six shops in West Michigan. Photo via fb.com

A local chain of flower shops is opening a new location downtown.

Downtown Market said yesterday that Eastern Floral will join the indoor Market Hall, beginning on April 15.

The Grand Rapids-based florist will provide fresh stems and hand-cut bouquets through its bokay Flower Market.

Jason Goei, president of Eastern Floral, said the bokay shop is “modeled after European flower shops,” which he called “perfect for the Downtown Market’s layout.”

The shop is replacing Crescent Floral, which has decided not to renew its lease at the market. Crescent will consolidate its operation at its Wealthy Street location.

Merchandise

Bokay Flower Market will also sell a selection of designer vases, exotic and unusual plants and select gift items and artwork.

A packaging counter will be available with wrapping options for bouquets and vases.

The Downtown Market shop will provide different merchandise than what’s available at other Eastern Floral stores, according to Eastern Floral’s website.

Local flowers

Keeping with the market’s local focus, bokay’s flowers and plants will be supplied by West Michigan farms as much as possible. In the winter months, local wholesalers will be used.

Eastern Floral

Eastern Floral is the largest retail florist in Michigan.

Bokay Flower Market is Eastern Floral’s sixth shop and the florist’s second bokay Flower Market — the other one can be found inside MoDiv at Monroe Center.

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