Food Service & Agriculture, Manufacturing, and Retail

Brewpub commits to brew with all-Michigan ingredients

April 3, 2015
| By Pat Evans |
Text Size:
Brewer and clothier form lasting bond
A man tends to hops at Empire Hops Farm in Empire, west of Traverse City. Courtesy New Holland Brewing Co.

A brewery is going all in on Michigan ingredients at its brewpub.

New Holland Brewing Co. said yesterday it will brew exclusively with Michigan-grown ingredients at its 8th Street brewpub location in Holland by 2016.

The commitment includes Michigan malted barley, wheat, hops, fruit and yeast.

To celebrate, New Holland is brewing up a special beer today for Tulip Time: The Hollander – Michigan Saison.

“Handcrafted in Michigan means something to us,” said Brett VanderKamp, president and co-founder, New Holland Brewing Co. “We have always had a strong connection to agriculture and with each sip of these beers, we’ll be celebrating and supporting the hardworking farmers and pioneers that are making these beautiful ingredients available.”

Erik May, president of Pilot Malt House in Byron Center, said New Holland was its first customer and "will remain one of our biggest customers for years to come."

“It's one thing to say you 'support local' and you 'buy local,' but New Holland lives and breathes it," May said. “We hope to fill a much-needed gap in their supply chain and further their connection to Michigan agriculture.”

Fred Bueltmann, VP of brand and lifestyle at New Holland Brewing Co. called the plan a "growing opportunity" that's "about going beyond just substituting one source of ingredient for another."

The Hollander

The brewery said Friday’s brew will be “pure Michigan” and use a yeast strain from the tip of the Keweenaw Peninsula, hops from four Michigan suppliers, 50 percent Michigan-grown and malted barley and 100 percent Lake Michigan water.

A number of companies are collaborating with New Holland and Tulip Time on the brew: Empire Hops Farms, Top Hops, Hopyards of Kent, Hophead Farms, Michigan Malting, Pilot Malt House and Craft Cultures.

A variety of people will be on hand at the pub to help brew, including Holland Mayor Kurt Dykstra and representatives from the Michigan Brewers Guild, Pure Michigan and Michigan Beer Guide.

Several of the suppliers will also be on hand.

Michigan-made history

New Holland Brewing has a history of committing to Michigan ingredients.

A single-batch release of Hopivore harvest ale using all Michigan hops was introduced in 2010.

The brewery has also released other single-batch beers with Michigan ingredients, such as Michigan Awesome Hatter and Carhartt Woodsman.

Those beers helped see the release of the year-round offering Paleooza – MI Pale Ale.

The distilling side of New Holland also makes a Michigan wheat whiskey, Bill’s Michigan Wheat Whiskey, which will soon change to Pitchfork MI Wheat Whiskey. 

Recent Articles by Pat Evans

Editor's Picks

Comments powered by Disqus