Food Service & Agriculture, Nonprofits, and Retail

Food manufacturer, retailer fight hunger

April 20, 2015
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Frosted Flakes
Frosted Flakes is a staple of the cereal lineup by Battle Creek-based Kellogg Company. Photo via

A West Michigan food maker and an international retail giant are going to battle against hunger.

Battle Creek breakfast cereal and snack food manufacturer Kellogg Co. is joining Walmart’s just launched hunger relief effort, “Fight Hunger. Spark Change.”

Walmart, which is headquartered in Arkansas and has more than 11,000 stores in 27 countries, under a total 71 banners, announced it has committed to provide 75 million meals to Feeding America and its network of food banks across the U.S.

Kellogg’s commitment

Through May 3, every time consumers purchase any of the specially marked Kellogg's foods at Walmart, Kellogg will donate the monetary equivalent of one meal (10 cents) to Feeding America, up to 17 million meals.

Products included in the partnership are Kellogg's Special K, Frosted Flakes, Froot Loops, Apple Jacks, and Corn Pops cereals, as well as Pop-Tarts, Rice Krispies Treats, Pringles, Kellogg's Fruit Snacks and Keebler Ready Crust.

All donations will benefit local food banks in the community where the product was purchased.

Kellogg said “as a leading global food maker, we want to make sure no one goes hungry in our world, especially children. In 2013, one in six Americans, and one in five children, struggled with hunger. Around the world, 805 million people face hunger. That's one in nine of us.”

Breakfasts for Better Days

Hunger relief has been an ongoing area of commitment for Kellogg.

In 2013, the company launched its global signature cause, Breakfasts for Better Days, with a pledge to provide 1 billion servings of cereal and snacks — more than half of which are breakfasts — to children and families in need around the world by the end of 2016.

Donations made through the "Fight Hunger. Spark Change" program will support the company’s Breakfasts for Better Daysgoal.

In the first two years of the program, Kellogg has donated more than 900 million servings of cereal and snacks in support of hunger relief.

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