Food Service & Agriculture, Marketing, PR & Advertising, and Small Business & Startups

Vestaron names VP of business development and marketing

April 23, 2015
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Vestaron names VP of business development and marketing
Mark Quick. Courtesy Vestaron

An experienced sales and marketing pro with more than 30 years of experience in the agricultural chemicals industry has been hired by Vestaron to help it launch its first insect-control product.

Vestaron Corporation in Kalamazoo, a venture capital-backed startup developer of environmentally benign insecticides, said this month that it has named Mark Quick its VP of business development and marketing.

Vestaron’s products are derived from a naturally occurring peptide found in spiders, which result in an insecticide that is “environmentally safe” and non-toxic for mammals, birds, fish and wildlife.

Ag chemicals background

In response to his appointment, Quick said he’s excited by the opportunity to help grow the innovative company into a huge commercial success.

“I have quite a bit of experience bringing new products to the market, new technologies to the market, so I am very familiar with what it takes to successfully introduce new technology into the U.S. market,” Quick said.

Quick previously served as the business manager for North America at Cytozyme Laboratories, a Utah-based supplier of products and nutritional concepts for environmentally conscious agricultural production.

He has also served in a number of sales and marketing positions at agricultural chemical companies, such as American Cyanamid, Abbott Laboratories, Hoechst-Roussel, Arysta and Isagro.

John Sorenson, president and CEO at Vestaron, said Quick has unique experience in the selling and marketing of agricultural chemicals, both with biologicals and synthetics.

“This combination will serve him well in ushering in this new chapter of our company,” Sorenson said.

The role

Quick said his key responsibilities include bringing Vestaron’s technology and products to the commercial level.

Quick said the company's first product is safer that what’s in the market, and he feels it will be a top performer.

“Right now, we are in testing phase with our new technology, so we will be heading up the testing with various universities and other cooperatives to actually field test and give growers the opportunity to look at the performance,” Quick said. “We have been approved by the EPA, and we are currently waiting for our registration in California. By the time this testing phase is over, we expect to go to market some time in early 2016.”

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